Marketing Made Easy

By Unknown Author

Covers marketing from fundamentals to execution - branding, messaging, funnels, performance, and more, using real business examples and brand case studies. Breaks down traditional vs. digital marketing, and explains how to use each effectively depending on business goals and customer behavior. Shows how to align marketing goals with business strategy using data, KPIs, and actionable metrics. Explains how to create and scale a marketing funnel in startup and growth-stage scenarios, including nurturing leads and A/B testing. Includes detailed insights on pricing strategy, storytelling, CRM, customer journey mapping, and campaign planning. Written in a simple, relatable tone by Deb Gooha, based on 25+ years of experience driving marketing impact across fintech, telecom, and consumer brands.